July 7, who hails from Manchester has incredible musical achievements at the age of 21. The modern alternative R&B artist and producer has created his blueprint sound in the UK R&B scene. It is evident that July 7 has an incredible talent and rich R&B diverse vocals that are vastly captivating to the masses. His burgeoning gift as a producer has given him a sublime opportunity to produce for global artists such as Travis Scott, Young Thug and TI. His five-track EP entitled ‘Sweets’ proves it is only a matter of time July 7 will be one of the best things to come out of Manchester. July 7 re-establish himself within the music scene with his highly anticipated track ‘Angels and demons’.
I had the pleasure to discuss with July 7 how his musical journey begun, headline show, Angels and Demons, what is his biggest musical achievement, and many more.
Why did you decide to go with the name July 7?
There were several reasons; it felt true to me. When I was picking my artist name, it was the first thing which came to mind. Also 7 means completion and perfection.
How did your musical journey begin?
It’s been a long time coming since I was a kid, growing up being curious about music and what was it about. I taught myself how to play the guitar, taught myself how to make music through school and joined the school band. I was going through the motions then I stumbled across producing, then song writing and artistry. Now here I am, doing entertainment.
When did you decide music was something you wanted to do?
It was when I made my first beat, and I was so gassed, I realised I could sell the beat. I was bragging to my guys I could sell this beat, then things evolved from there. It began from the feeling of making a piece of art which is beyond yourself.
How would you describe your sound?
Number seven is the best way to describe my sound. It is a mix of everything; I love exploring different sounds, you can hear metal, indie, rock, pop and everything. I’m trying to make everybody happy, that’s who I am.
Describe the atmosphere and how you were feeling headlining at your hometown of Manchester?
It was amazing, blessings to be able to put on my independent show, then make sure everybody had a good time. My support acts were happy; they had a good night. It was a fantastic feeling I can’t wait until I have more experiences like that.
How was your experience being a support act for One Acen in London?
That was a fantastic experience as well, that’s a good friend of mine. We connected through the music. We started collaborating going back and forth then we just clicked then the show came. Everybody loved the show and I had a dope time. It opened me to whole set of new fans, so yeah it was a vibe. Me and One Acen are working on something right now.
How do you manage to balance being both an artist and a producer?
It works for me, I am hands on with everything my socials, music, with the whole progress. I see everything from A to B; it feels rewarding to put something out there and see it come back.
How did the opportunity to produce for global artists such as Travis Scott, Young Thug and T.I come about?
I was young at the time, and I was making beats at the back of my room. I needed an outlet. The dream at the time was to get these artists on my tune. I was so relentless; I was sending out my music to as many people as possible. It created a massive spark which one thing leads to other.
Your last EP Sweet gain fantastic reception, which was played on Radio 1, Capital Xtra, 1Xtra & Mass Appeal. How did you feel about the reception?
It was flattering for people to react in the way they did; it is such a dope feeling. It inspired me to make more music and it’s what keeps me going. I’m always creating music, I’m always in the studio. I always want to outdo myself, I always want to improve. The next project I’m dropping next month, you will see the progression in the sound and everything.
You have an amazing musical CV early in your career, what is your current biggest achievement?
I am so thankful for all of it which is why I cannot separate any of it. My favourite achievement is to have an audience who listen to my music and have an audience who share different emotion listening to my music. I am happy my music can provide pleasure to other people.
Describe the creative process of your latest track angel and demons?
The process was very fast. Most of my songs I make the main foundation in 5 or 10 minutes. Everything else is me perfecting the track. It was a moment when the guitar comes in then the beats, microphone and everything comes together. In this track, I was exploring relationships between male and female connections; it is relatable to what many people go through nowadays.
What can we expect from you in the future?
Anything I have not done already, fashion, videos, expect everything. I am excited to drop more music and more videos, I want people to know my worth.
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