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AV ALLURE SHARES VIDEO FOR AFRO-TINGED R&B BELTER ‘SAVE YOUR LOVE’ AND HIS DEBUT EP ‘KING OF HEARTS’

South London is home to a multiplex of talented artists, both past and present. Rising out of the coal-coloured concrete jungle we know as Lewisham — AV Allure might not be a name you’re too familiar with just yet. Fear not, you’re witnessing a superstar in the making.

Today, the rising R&B phenomenon has shared the visuals for his latest single, ‘Save Your Love’, as well as his highly-anticipated debut EP ‘King Of Hearts’. Tapping British-Nigerian vocalist Moelogo for the single, the pair conjure up a travelled whirlwind of R&B perfection.

The track also comes equipped with some cinematic visuals, courtesy of Jay Parpworth. For the shadowy, crimson-lit video, we catch AV traipse back and forth in blacked-out shades and colour-morphing suits. Musically, the track features a strong Afrobeat undercurrent, counterbalanced by a timeless ‘90s R&B template. With one future hit in the bank, ‘Save Your Love’ is a great introduction to the ‘King Of Hearts’ EP. 

Another highlight on the tracklist is the OSH-assisted banger ‘Talk To Me’. Interpolating the Jodeci classic ‘Come & Talk To Me’, the R&B slow jam is currently bubbling just under ¼ of million streams on Spotify alone and has become a fan favourite.

Speaking on ‘King Of Hearts’, the South London native said: “’King Of Hearts’ is the story of good and bad love. Its R&B entrance sets the tone of pain whilst the swings bring in a more confident sexy vibe showing growth. The project closes with a sweet hybrid sound of summer and winter textures as Afro meets Bashment and R&B. The project represents moving forward and becoming a greater version of yourself.”

AV has also collaborated with ex-So Sold Crew member A!MS on his 2021 album ‘Offshore’, and Akelle from WSTRN on the A!MS-produced number ‘iLIKE’. Also featured on ‘King Of Hearts’, ‘iLIKE’ sounds like a roof-breaking banger. Speaking on the track, Clash claimed: “‘iLIKE’ charms listeners with a sun-kissed production, indulging in Spanish guitars and sweet vocals that reminisce over a 90’s R&B era,” high praise for AV from one of the UK’s most respected music magazines.

The South East London native is also a songwriting powerhouse in his own right, writing tunes for the likes of Deno, Tinie Tempah, Da Beatfreakz, Swarmz, Loick Essien, and many more!

With a strong foundation to ground him and a clear love for the music scene, ‘King Of Hearts’ is just the beginning for AV…

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