With the launch of ‘Painless 2’, J.I’s incredible Spotify Radar Mini documentary has also gone live. It tells J.I’s story straight out of Brooklyn, New York. From getting booed off stage when he was 14 to seeing people cry when he returned to music, J.I the Prince of N.Y. has had an incredible journey. J.I. is only the second U.S. artist to be part of Spotify’s global “RADAR,” program which shares the stories of new emerging global artists with their users.
At 18 years old Justin Rivera a.k.a ‘The Prince of New York’ has been in rap’s white-hot spotlight since he was a 14-year-old contestant on Jermaine Dupri’s The Rap Game. Virality and staggering success can derail even the most mature entrepreneurs, but barely out of high school, J.I.’s humble approach to his burgeoning career was birthed from his upbringing in Brooklyn, New York.
His two projects from 2019, Hood Life Krisis Vol. 1 and Vol. 2, found J.I. living up to his self-proclaimed title as Prince of the Big Apple, and “Need Me,” from Vol. 1, has become an anthem in the city, racking up over 90 million streams to date (over 350 million streams across his entire catalog).
Both mixtapes landed on Billboard’s Heat seekers chart as well as garnered recognition from XXL, Genius, Complex and more. At the top of this year he also went on to tour around the US, and became the first artist ever to sell out 3 consecutive nights at New York’s legendary venue, SOB’s. Known for his melodic flow and powerfully honest lyrics, the rising star also attracted shootouts from Jadakiss, Cardi B, and Drake, who recently sang along to his track “Used To” on Instagram Live.
Watch here the Spotify Radar Mini documentary: