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JÄGERMEISTER’S NEW STREETWEAR COLLECTION CELEBRATES THE BEST NIGHTS TO COME

The BEST NIGHTS collection is Jägermeister’s first-ever international streetwear collection. The collection is supported by New York-based stylist Bloody Osiris and numerous other creatives from the international streetwear scene. Among them “probably oldest streetwear talent on earth” Alojz Abram aka Gramps (Germany). 

On the collection, Bloody Osiris said: ‘I’m honoured to be a part of the international BEST NIGHTS campaign because as someone who thinks outside the box, I really appreciate Jägermeister’s bold steps outside their comfort zone to create something new. Within the campaign, I had the creative control to stay true to my authentic self and the Jägermeister streetwear collection is driven by the same convictions’

The BEST NIGHTS collection combines elements of the Jägermeister brand, urban street style and facets of nightlife in twelve exclusive streetwear pieces including t-shirts, one hoodie, a turtleneck sweater, sweatpants, socks, beanies and a scarf. 

Every piece contains the location coordinates of Jägermeister headquarters in Wolfenbüttel, Germany, which thread throughout the collection as a unique and unmistakable symbol and a subtle nod to the brand. 

To ensure the best quality, each piece has been manufactured in the EU with fabric made of 100% organic cotton, certified according to the Organic Cotton Standard (OCS). Furthermore, a camouflage T-shirt with a special feature completes the contemporary BEST NIGHTS collection and creates an interactive experience: By applying an Instagram AR filter, users can reveal hidden elements in the print.

Each item of the collection emphasizes the meaning of the best nights with friends. Even when these nights look different due to the global coronavirus pandemic, Jägermeister is committed to sending a message of optimism, with the hope we will soon be able to enjoy our best nights out together again. In addition, Jägermeister will donate one euro per order to the international cultural platform United We Stream committed to supporting club culture during this worldwide crisis.

Buy:shop.jagermeister.com

Release Date: January 31

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