19-year-old, Brooklyn-native rapper and artist, J.I. releases “No Hook,” a new freestyle music video, which re-introduces his fans to his raw NewYork City tone and melodic style. J.I started his career freestyling with his brothers at the ageof 11 and since then has found major success and developed into a popular young rapper, andone of the biggest breakthrough artists to come out of the Big Apple.
”I feel like this record is different from every other record I have released. From the beat and tempo to the overall process of how I made this record. My engineer and I were a little more creative when it came to making this record from the sound effects we put to the flowsI used throughout this record,” shared J.I
“I’m excited to finally release this record and I really hope my fans enjoy this new single `No Hook’! I feel like my fans have been asking for this type of style of music for a minute.”
On the freestyle J.I. showcases through his bars the transition as an artist and different points in his life. New York City was the back drop to the video, where it visually reminds viewers that New York is the city that has made him. The visuals were directed by Fred Focus. Watch Here
Recently, J.I announced his first North American “The Young and Restless Tour,” which is set to kick off in Pittsburgh at Mr. Small’s Theater this Fall. The Brooklyn artist is set to make stops in major cities such as New York, Los Angeles, and Chicago as well as make a first-time stop in Canada before wrapping up in New Jersey in October. He’s also set to perform at Rolling Loud Miami this summer on Saturday July 24. While on the road fans can expect J.I. to perform fan favorites such as his hit song “Need Me” which has been certified Gold by the RIAA and now has over x streams globally, as well as songs off the latest mixtape Hood Life Krisis Vol., including his track “Everything” with a video available to watch here.
The last installment of his Hood Life Krisis series garnered praise from XXL, Billboard (“After blazing through the tri-state with his radio heater “Need Me” in the summer, J.I. looks to bearhug the NY rap scene once more with his third installment…”), Complex (has quickly grown to become one of the brightest acts out right now”), and more, as well as received support across all streaming platforms including Spotify who partnered with J.I. for RADAR program, which served as the launchpad for Spotify’s Global Emerging Artist Program, encompassing over 20 global sister programs, and represents Spotify’s commitment to supporting artists across all stages of their development across all genres, and using the strength of its platform to deepen the connection to their audiences. J.I. was also named one of Rolling Stone’s “Biggest Breakthrough Artists of 2020” and landed a spot on The New York Times “Best Songs of 2020 Playlist.” At 19-years-old, J.I. continues to show the world he’s up next.