Australian pop newcomer merci, mercy shares the instantly catchy and endlessly relatable “Winnie Crush”—a breezy-feeling dive into the fine line between self care and indulgence—out on EMI/Capitol Records. Merci also comes face to face with her vices in an animated visualizer paired with the track, which finds her chilling with sentient cigarettes, wine bottles, and pizza slices. Listen to “Winnie Crush” HERE and watch the animated official video HERE.
“Winnie Crush” finds merci, mercy in a reflective mode, detailing her bad habits and the depths of her soul over shimmering synth programming. The instrumental is bright and buoyant, but the track grapples with heavy subject matter. “It’s about the toxic relationship that I have with myself,” says the 20-year-old. “I can barely afford what is good for my body let alone what’s bad for it. I’ve tricked myself to believe this is what is good for me, that it’s something that makes me happy. But I can’t afford to do this to myself anymore, I can’t afford a love that doesn’t exist.”
The track is a continuation of the rising pop artist’s unflinching honesty and palpable vulnerability, which were immediately apparent on her independently released debut EP, no thank you, no thanks, in 2020. Fueled by the viral hit “Fucked Myself Up,” the project went on to amass over 10 million Spotify and Apple Music streams. Tracks from the EP are still finding new fans thanks to a series of remixes including the mellow “Something You Like (Henry Green remix),” dreamy “Wonder What It Feels Like (Novaa Remix)” and MELVV’s “Fall Apart” remix which is featured on Spotify’s flagship global remix playlist Pop Remix. Since her debut, merci, mercy has featured on more than 100 New Music Friday Spotify playlists as well as Apple Music’s Today’s Hits, Future Hits, A-List Pop, and Alt Pop playlists, among many others.
Tastemakers have also rallied behind the Aussie singer/songwriter. “Fucked Myself Up” received support from Beats 1 maestro Zane Lowe, while V Magazine dubbed her “an indie-pop maverick.” Other publications throwing their weight behind merci, mercy include FLAUNT, who praised her “disarming pop anthems that offer an insight into youthful chaos,” Ones To Watch, PAPER, Alternative Press, and Lyrical Lemonade. With its instantly hummable chorus, intimate subject matter, and a multitude of hooks, “Winnie Crush” suggests that merci, mercy’s star will only continue to rise in 2021.